About

Built to get things done.

I'm Mark Allen. I've spent 20 years building and running businesses — manufacturing, leisure, logistics, retail. I know what it's like to be the person in the building who does everything, fixes everything, and never has enough hours in the day.

A couple of years ago I started using AI to solve the operational problems I kept running into — the repetitive admin, the disconnected systems, the manual processes that relied on one person knowing where everything was. It worked. So I started doing it for other businesses too.

Right now I'm deep in a distribution company, building everything from unified operations platforms and stock reconciliation tools to customer intelligence systems and automated warranty workflows. The kind of hands-on, embedded work that actually shifts how a business runs.

Velorai is based in Cheltenham and works with SMEs across the UK. I'm not a developer who read about business in a textbook — I've run them, built them, and sold them. That means I understand the problems you're dealing with because I've had them myself.

“You don't have to be the first to implement AI, but you certainly don't want to be the last.”

Mark Allen

Mark Allen

Founder, Velorai

Cheltenham, UK

07876 541197hello@velorai.co.uk
Recent Work

What I've been building

Currently embedded with a UK distribution company, building the systems that run their day-to-day operations. Here's a snapshot of what's live.

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Modules built
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SKUs managed
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Discrepancy reduction
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Accounts tracked

Unified Operations Platform

10+ modules replacing five disconnected systems — stock, sales, purchasing, CRM, and product management in a single tool.

Customer Intelligence Engine

Automated account health scoring across 975 B2B accounts with churn detection, value tiers, and manager assignment.

Stock Reconciliation

Closed a £605K valuation gap between accounting and warehouse systems — down to £5.8K in three iterations.

Trade Account Workflow

End-to-end digital application process replacing email chaos — zero applications lost since launch.

Warranty Management System

Customer-facing claims, self-service tracking, SLA monitoring, and printable return labels. Version 14 in production.

Wiring Diagram Generator

Auto-calculates cable sizes, fuse ratings, and component layouts from product specifications for power system installations.

Background

20 years of building things that work

Built and manufactured furniture
Imported sheet glass from China
Ran a leisure club for 10 years
Built a gym from the ground up
Built one of the UK's largest adventure golf courses
Successfully sold two businesses
Worked on the senior leadership team of an outdoor furniture company
Implemented EOS across operations
Improved logistics and warehouse systems with AI
Built an AI tool for automated customer delivery communications
How I work

What makes this different

I build, not advise

No 80-page strategy decks. I look at what you're doing, design a solution, and build it. You get a working system, not a recommendation.

I work with what you've got

I integrate AI into your existing workflows and systems — ERP, WMS, e-commerce, whatever you're running. No rip-and-replace.

I speak plain English

No jargon, no hype. If AI isn't the right answer for your problem, I'll tell you. I'm interested in results, not selling technology.

Built for SMEs

Enterprise consultancies charge enterprise prices. I deliver the same quality of work at a scale and price point that makes sense for small and medium-sized businesses.

Sectors

Industries I work with

Distribution & wholesaleE-commerce & retailManufacturingLeisure & hospitalityLogistics & fulfilmentEnergy & renewablesProfessional services
Tech Stack

Tools I work with

PythonJavaScript / TypeScriptAPI integrationsSupabase / PostgreSQLGoogle Apps ScriptERP platformsWarehouse management systemsE-commerce platformsAI/ML modelsCloud infrastructureNetlify / CloudflareLinnworks / Sage integration

Want to work together?

The best way to find out if I can help is a quick conversation. No obligation, no sales pitch — just a straight talk about your business.

Book a free discovery call